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And that
attention to detail begins from the minute she walks
through the door of Sewly Yours at 2 Church Street,
removes her shoes, dons a pair of white gloves and passes
through the wrought iron arbor into a world dedicated
entirely to brides.
Sewly Yours
moved to the former Banana Republic storefront in the
fall of 2001 after a 10 year residency in a much smaller
space upstairs in the same building.
Coincidentally
this classic Church Street brick block was the home
of Abernathy's Department Store, serving the needs of
generations of Vermont brides for a hundred years in
simpler times before closing forever in the late 70s.
LaFromboise
has been honing her craft for more than 20 years. "My
grandmother taught me to sew very young. I was doing
costumes right out of high school and sewing for the
complete wedding party," she said during a recent break.
She no longer
does bridesmaids dresses and other members of the wedding
party "but we do flower girls because they are so much
fun," she laughed. For the wedding party dresses, "we
recommend ECCO, Monelle, Ann Taylor, Talbots or Banana
Republic. We have so many great places in Burlington,"
she said.
These days,
her business is a combination of complete custom design
of bridal gowns, a collection of original vintage bridal
gowns from the 1800s to the 1960s and gowns from a select
number of custom houses like Priscilla of Boston and
Justina McCaffrey. "While we do ordering and fitting,
we still do one of a kind gowns that take anywhere from
30 to 70 hours. We do a lot of embroidering and hand
beading."
"We work
with a small group of designers and we have a lot of
flexibility. We can make pattern adjustments and customizing
so that once a choice is made, they will come back for
three fittings." Delivery time is 12 to 22 weeks while
full custom gowns require ordering six months in advance."
"With full
custom, a girl came in the other day with just a picture.
We can do that. Some come in with a piece of fabric.
Recently a bride who was a dancer came to Sewly Yours
and ordered a gown lined in bright red so that when
she danced at her reception, the red lining showed.
There are so many options," she said.
Designing
and creating a full custom gown may require anywhere
from eight to 12 fittings to complete and, yes, they
sometimes get orders from out of state and brides fly
into Burlington for fittings that are adjusted for their
convenience.
Bridal gowns
at Sewly Yours range in price from $1,400 to $4,000
with their most popular gowns averaging $3,000.
"This is
an important event and this is a very special piece,"
said LaFromboise, noting that trends locally are very
different in Vermont than you would see nationally.
She sees simple and elegant as the look most often requested.
"People
choose a simple lifestyle here. You can't buy a beaded
gown on Church Street. A lot of brides are getting married
in a field in a tent, and they are unique in wanting
something elegant and simple and sophisticated."
A custom
made bridal gown from Sewly Yours may be elegant, simple
and sophisticated, but behind the scenes it has been
expertly designed and lovingly crafted to play a starring
role in a once in a lifetime production.
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